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Author: Kyle Washburn

If you’re a property manager, you need to use email and text marketing as part of your management and business strategy. They are low-cost, easy to manage tools that can help you operate much more effectively and efficiently. To get the most out of your email and text marketing, use a customer-relationship management (CRM) tool. […]

How to Research a New Property Management Lead As a property management professional, you want to the most time on what you’re good at, managing your clients’ properties effectively and profitably. A CRM that carries out your lead research for you, freeing you up to do focus on your core business can be very helpful. […]

One of the most critical components of property management is establishing open and clear lines of communication with your customers and contacts. In order to do this, it helps to have a software platform in place that gives you quick access to their contact information. In this post, we’ll examine how you can use a […]

As markets become more competitive and social media opens up new channels of reaching out to customers, products like CRM’s become more prominently used. But this may leave you wondering, “what exactly is a CRM?” What is a CRM To put it simply a CRM is client (also a customer or constituent) relationship software. A CRM tracks […]

You are in business to achieve certain goals. Those goals mean you have to: Grow your client base, whether you are in property management or real estate sales. Grow your list of prospects, who may be sellers, buyers, property owners or would-be tenants. Maintain your business momentum as efficiently as possible. Show your clients and […]

SEO strategy is an absolute must in today’s digital times, that much is certain. However, keeping track of these changes, and building a long-term and short-term SEO strategy is a challenge that many real estate businesses face. There is a lot of nuances that go into building an effective SEO strategy, and that is why […]

Every business wants to make more money. You don’t think McDonald’s runs all those TV ads to stay right where they are, do you? Or that Walmart is going to start scaling back because the Walton family has enough money? Or that Bill Gates is easing his foot off the accelerator at Microsoft because his […]